I didn’t start Dearest You as a 'business' per say. First and foremost, I started it as a mum.

A mum to three beautiful, completely different little humans - a 9 year old girl learning who she is, a 5 year old boy full of energy and curiosity and a 3 year old girl who still reaches for my hand without thinking.

Like most parents, I carry this quiet, constant hope that they grow up knowing, truly knowing, just how deeply they are loved. That they feel confident in who they are. That they are kind to themselves when the world feels hard and that they don’t lose themselves trying to fit in.

And if I’m honest, I’ve felt the weight of it. Because life is genuinely so busy! Days move fast. There's always somewhere to be and competing priorities. Even when the love is always there, the words don’t always get said the way we wish they could.

There are days where I’ve thought - Did they feel it today? Do they know how proud I am of them? Did I say the right thing when they needed it most?

Especially as they grow because the world they’re growing up in is just so loud. It tells them who to be, how to look, how to act, what matters. And sometimes, that voice gets louder than ours.

That’s what stayed with me. Not fear but responsibility. The responsibility to give them something steady and gentle. Something that reminds them, again and again: You are enough. Your feelings matter. You can be yourself here.

So, that’s where Dearest You began. Not as a product but as a way to say the things we don’t always get the chance to say perfectly.

A letter they can hold. With words they can come back to. A quiet moment in their month that is just for them. A reminder of love - not just from us as parents - but something they begin to feel within themselves.

Because that’s the goal, isn’t it? Not just raising happy kids but raising children who grow into adults who can trust themselves, speak kindly to themselves and who know their worth without needing it from the world.

I know I’m not the only parent who wants that. I know there are other parents and caregivers out there who feel the same pull and want to give their children something deeper than “just getting through the day.”

Something intentional.

Something meaningful.

Something that lasts.

That’s why this isn’t just my story. It’s ours.

A community of parents who care about how their children feel, not just what they achieve. Who want to raise strong, kind, confident humans in a world that doesn’t always make that easy.

Dearest You is simply a small way to help with that. A way to slow things down and reconnect. To remind our children, in a voice they’ll carry with them, that they are loved - exactly as they are, every single day.

And maybe… it’s a reminder for us too.